PENGARUH PENGETAHUAN PRODUK ASURANSI DAN TINGKAT PENDAPATAN TERHADAP MINAT BELI ASURANSI KEBAKARAN RUMAH TINGGAL (Studi Kasus Rt 03 Rw 04 Kelurahan Kelapa Dua Wetan, Kecamatan Ciracas, JakartaTimur)

Hanjian Okta Muridha Ariyadi, Wahyuari Wahyuari, C. Nike Septivani

Abstract


This study aims to determine whether the community in RT 03 RW 04 Kelapa Dua Wetan, Ciracas, Jakarta Timur the fire hazard of their homes, their interest in buying residential fire insurance which is influenced by product knowledge and the level of income of the residents themselves This study uses a questionnaire distribution system with the target respondents being residents of RT 03, then in conducting this research the authors obtain data which is then processed in such a way as to obtain scientific results that can be accounted for. So in this research have results if product knowledge and income level affect interest in buying residential fire insurance

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