HUBUNGAN PERSEPSI RISIKO DAN TINGKAT PENDAPATAN DENGAN KEPUTUSAN PEMBELIAN PRODUK ASURANSI KEBAKARAN DI RW 020 KELURAHAN SUKAMAJU, KOTA DEPOK

Abstract

This study aims to determine the relationship of risk perception and level of income to the purchase decision of fire insurance products. So this research can be used as an idea for making purchasing decision guidelines. The method used in this research is quantitative method. This study uses survey data in RW 020 sukamaju village, Depok city of 56 respondents. The analysis used in this study is partial correlation analysis, multiple correlation analysis, t-table analysis, and F test analysis (simultaneous). Based on the correlation test, this study shows that risk perception has a strong and positive relationship with the purchase decision of fire insurance products, other results indicate the level of income has a strong and positive relationship with the purchase decision on fire insurance products as well. In addition, risk perception and level of income simultaneously have a strong influence on purchasing decisions for fire insurance products.