PELAKSANAAN ASURANSI KREDIT DI PT JASARAHARJA PUTERA DITINJAU DARI UJI KEPUASAN PENGGUNA JASA ASURANSI KREDIT

Abstract

Indonesian  people  like  to  take  credit  loans  from  banks  or  other  financial   instances,  mostly the loaned  money  used to  start  or  develop  their  business.   This  condition  creates  the  need  of  credit  insurance  to  protect  themselves  in   the  event  of  a  claim.  The  credit  insurance  product  by  PT  Jasaraharja Putera  is expected to be a solution for people  in case of credit  risk. By purchasing credit  insurance products  from  PT  Jasaraharja Putera,  buyers  will  feel  safe  and   satisfied  after  having  insured  by  PT  Jasaraharja  Putera.  This  research  is   conducted to analyze the implementation of credit insurance at PT  Jasaraharja  Putera  using  the  Credit  Insurance  User  Satisfaction Test. The  variables used in this study are independent variables,  namely service quality,  company image and insurance premium prices. The  dependent variable is credit  insurance customer satisfaction. The probability  used is 10% (0.1). The data for  this research is collected using questionnaires  to the number of 42  respondents.  At this stage of the analysis, reliability and  validity  tests  were  carried  out  for   questionnaires  that  were  distributed  to  respondents, and  tested by means of a  SEM model. The results and conclusions  in this study indicate that based on the  test using the SEM model above, there  is a close relationship between the latent  variable value of Service Quality