PENGARUH RASIO KLAIM TERHADAP PENENTUAN AKSEPTASI PERPANJANGAN POLIS PADA ASURANSI KESEHATAN KUMPULAN DI PT HANWHA LIFE INSURANCE INDONESIA

Ambarsari Bayuningtyas, I Made Indra, Oties Tejamirah

Abstract


In this research the authors wanted to find out whether information exposure and the level of knowledge affect the buying interest of health insurance in the millennial generation at RW: 10 Harapan Jaya Village, North Bekasi. The author uses a quantitative research method by distributing questionnaires to 88 respondents in RW: 10 Harapan Jaya Village, North Bekasi. The statements on the questionnaire are made based on indicators on each variable that can influence the buying interest of health insurance. In this research found that information exposure and level of knowledge had a role and influence on buying interest of health insurance in the millennial generation at RW: 10 Harapan Jaya Village, North Bekasi..

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